Varun Garg, Dr S P Singh (2024) “Cross-Functional Strategies for Managing Complex Promotion Data in Grocery Retail”, International Journal of Multidisciplinary Innovation and Research Methodology, ISSN: 2960-2068, 3(4), pp. 49–79. Available at: https://ijmirm.com/index.php/ijmirm/article/view/155 (Accessed: 4 February 2025).