Ravi Mandliya, Lagan Goel. “AI Techniques for Personalized Content Delivery and User Retention”. International Journal of Multidisciplinary Innovation and Research Methodology, ISSN: 2960-2068 3, no. 4 (October 18, 2024): 218–244. Accessed February 4, 2025. https://ijmirm.com/index.php/ijmirm/article/view/164.