"Business Development and Sustainability: A Systematic Review"

Abstract

This systematic review explores the intersection of business development and sustainability, aiming to provide a comprehensive overview of the current state of research in this field. It synthesizes findings from a broad range of studies to highlight how businesses are integrating sustainability into their development strategies and the impact of these practices on organizational performance and environmental outcomes. The review identifies key trends, challenges, and opportunities in aligning business growth with sustainable practices. By analyzing various methodologies and frameworks, it offers insights into best practices and emerging innovations. The findings underscore the importance of strategic alignment between business development and sustainability, suggesting pathways for future research and practical implementation. This review serves as a foundational resource for academics, practitioners, and policymakers interested in fostering sustainable business practices and advancing the integration of sustainability into business development strategies.